Simon Hood
Wilmar Manager Grower Marketing
Following a jam-packed July that was dominated by our international sugar trader roadshow, the Grower Marketing team has been busy compiling the first edition of our new grower newsletter – The Sugar Brief.
In this new communication offering, we collate the range of activities we engage in that might otherwise go unnoticed.
Wilmar Sugar and Renewables sponsors dozens of events within our sugar milling regions that are linked to cane growing, local schools, sporting clubs and community activities.
Through July and August the Grower Marketing team sponsored the Ingham Tractor Pull Championship held at the Ingham Show and the Young Farmers section at the 2024 Proserpine Show cane exhibit.
As part of Wilmar’s corporate sponsorship of the North Queensland Cowboys, we are able to entertain growers at some of the local games. Unfortunately, the most recent of these corporate box events coincided with the Broncos bringing their A-game to the Townsville stadium.
Port tours and school education events are a regular activity for our team in the field, and we hope to get some mill tours under way once the season is more progressed.
We also intermittently hold shed meetings for interested parties, especially those who missed out on the trader roadshow.
On the Pricing and Pooling front, Wilmar’s results continue to outperform the competition. Our Production Risk Pool is tracking well ahead of QSL’s Harvest Pool as is our Managed Pool and US Quota Pool.
The all-important Allocation Account is currently forecast at approximately $42/t Actual which is effectively twice as much as the QSL shared Pool. Obviously it is very early in the 2024 season and forecast prices will move around with the market. However the established trend of the Pool and Allocation continuing to add significant value to growers who choose to market with Willmar looks to be repeating.
Remember you have until 31 October 2024 to finalise your 2025 season GEI marketing nomination. Even if you have already nominated, you are able to change your GEI marketer up until that date.
Feel free to contact one of our team members to talk about your marketing options.
We were proud sponsors of the Tractor Pull Championship held at the Ingham Show
Port tours are a regular activity for our team in the field. Owen Richards (right) is pictured with growers at the Port of Townsville
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