Empowering Rural Australians Zoetis Supports Mental Health in Regional Australia Through Beyond Blue Partnership

In recent years, Australians in rural and regional areas have faced unprecedented challenges that have taken a toll on mental health and well-being. Factors such as inflation, cost-of-living pressures, climate change, and the lingering impacts of the COVID-19 pandemic have underscored the importance of mental health support, particularly for farmers and rural communities. Recognising the critical need for support, Zoetis has partnered with Beyond Blue to once again champion mental health initiatives in rural Australia.
With a commitment of $800,000 over the last eight years, Zoetis has been a steadfast supporter of Beyond Blue's vital services, which have seen more than 300,000 individuals reach out for assistance in 2023 alone. In 2024, Zoetis has set a goal to raise an additional $100,000 by the end of the year by donating $5 from each sale of the company’s livestock, pig, and poultry vaccines and drenches.
"Our partnership with Beyond Blue is more than just financial support," says Lance Williams, Zoetis Senior Vice President, Australia and New Zealand.
"It's about fostering a culture of hope and resilience, ensuring that those facing mental health challenges know they are not alone and that help is available."
Over 3.4 million people in Australia are dealing with anxiety or depression, and nearly half of the population will face mental health issues in their lifetime. Not only are Australians living in rural and remote areas disproportionately affected by stress and anxiety, but accessing services is significantly harder due to attitudinal, financial, and digital barriers.
Derek Schoen, a farmer and Beyond Blue board member, emphasises the importance of maintaining hope amidst adversity.
"Country people are resilient and tough, but the many challenges we face can take a toll on our mental health,” he said.
“The repeated extreme weather events we’ve seen at the start of this year have added to these stresses.  I would encourage people to not lose hope and to seek support early."
People can support the Zoetis initiative between 15 July and 31 October 2024. For each sale of the company’s livestock, pig and poultry vaccines and drenches Zoetis, will donate $5, up to $100,000, to Beyond Blue.
Mr Williams said, “The money raised goes directly to the Beyond Blue Support Service to continue helping people living in remote areas. To date, thanks to Zoetis’s donation, over 15,500 people have been able to get the support they need through the service.
“Together we have made strong progress in supporting the mental health and wellbeing of those who live in rural Australia, and we are passionate about helping again this year.”
For more information on how you can help Zoetis to raise vital funds to support mental health in rural communities through its partnership with Beyond Blue please visit www.zoetis.com.au. For more information about depression and anxiety, visit www.beyondblue.org.au.

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