Shaun Detenon, his wife, Katrina, and their son, Mick, have been running ‘About Town Bait & Tackle’ a highly successful fishing tackle shop, since 2001. They recently moved from Edward Street to their new, larger premises, at 203 Queen Street, Ayr, which now offers double the floor space.
Shaun, who originally ran a local service station where he used to sell bait and tackle, moved away from cars and petrol and into being a fully fledged fishing shop back in 2001, working alongside his brother.
“I had a service station, and we used to stock tackle in it, which went reasonably well,” he says.
But driven by a lifelong passion for fishing after seeing the success of selling bait and tackle from the service station, Shaun realised a dream and sold the servo to expand into fishing.
“I love fishing and it just made sense to focus on that side of the business rather than petrol. My brother helped me start the business before I eventually bought him out a few years later.”
About Town Bait & Tackle has only been at their new location at 203 Queen Street, for just over a week, but they’re already seeing the positives of the move.
“Firstly, we’ve much more room, just over double the floor size of the old place,” Shaun’s son, Mick declares. “Our new location is also more convenient given it’s right on the main road, plus we have ample car parking, so anyone that’s towing a boat could easily park here,” he adds.
They carry a wide range of fishing products, from entry-level gear right up to high-end equipment. And they still also sell a wide range of bait!
“We cover everything from start out gear, such as basic rods and reels that we sell for $30, and then we go right through to the top of the range for the serious fisherman. We’ve got something for everybody.”
The business has been family-run for over two decades, with Mick joining full time in 2011. The business is described as a special and meaningful venture for the family, highlighting the unique bond they share.
“They say family can't work together, but we've been doing it for over 10 years now, so that proves that some people can. We love what we do, and how we work together. In many ways, being family makes it easier,” Mick says.
About Town Bait & Tackle is currently advertising their new location and will have special deals leading into Christmas. Shimano, Daiwa, Abu, Penn, Jackall, Z-man, Dobyns, Chasebaits and Zerek are just a few of the big name brands you will find throughout the store. You will also find a large range of fishing shirts and other accessories, catering to a broad spectrum of fishing enthusiasts, from beginner to the expert angler.
About Town Bait & Tackle, love to inform the local community about their products and services, but also their fishing gear knowledge, as well tips to help you land your next trophy fish.
Mick, Shaun and Katrina Detenon outside the new location of their retail store; About Town Bait & Tackle. Photo credit: Mark Rasmussen