Selectability, a community-based non-profit, has joined forces with the Blue Tree Project to promote mental wellbeing and encourage open conversations on mental health within the community.
Inspired by the project’s mission to spread mental health awareness, Selectability was initially approached by Stardust Drive-In, whose team suggested collaborating.
Embracing the opportunity, Selectability eagerly agreed, recognising the potential impact of the project in reaching diverse community members.
The Blue Tree Project's concept is simple yet powerful: painting trees blue to serve as conversation starters about mental health. The initiative’s visual impact has drawn significant attention in the community, often prompting curious visitors to ask about the project’s purpose.
“It’s such a visual thing in a community space,” Bryn Hicks, Selectability Regional Director explained.
“People come in asking what it’s about, and indirectly, we’re reaching the right person just by having it there.”
The project has resonated strongly with residents and stakeholders. Selectability’s consumers and staff, particularly, feel proud to be part of a project that supports them and their community. The initiative also reaches individuals who may not typically seek information on mental health topics, such as farmers and truck drivers, enabling important conversations to take place among groups often outside mainstream mental health discussions.
One of the unique aspects of the Blue Tree Project is its simplicity and community-focused approach. By situating these blue trees in widely frequented areas, the project becomes accessible to people of all ages and backgrounds—children, adults, and seniors alike. “A conversation saves a life,” Bryn emphasises, noting the life-saving power of open dialogue.
Looking ahead, Selectability is exploring additional community projects to expand their mental health impact. While details are still being finalised and funding applications are underway, there are promising opportunities on the horizon.
Selectability also reminds the community of their open-door policy. Community members are encouraged to drop by their offices Monday through Friday, from 9 am to 5 pm, for resources, support, or simply to learn more about their services. Through the Blue Tree Project and beyond, Selectability remains dedicated to fostering an environment where mental health conversations can thrive.
Staff and clients from Selectability next to the blue tree: Miranda Kneubuhler, Emma McBride, Alina Forse, Lauren Mummery and Nikita Pedron. Photo Credit: Miah Lampard
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