Wednesday, August 7, 2024

Issue:

Mackay and Whitsunday Life

Spearritt's Jewellers: A Gem in Ayr’s Crown

Spearritt's Jewellers has been a cornerstone of Ayr for over three decades, providing exceptional service and high-quality jewellery to the community. The business was established in 1953 by Joe Spearritt and was later purchased by the current owner Jim and Patricia Nuttall 33 years ago. With a passion for retail and leveraging her husband's retail expertise, the couple has transformed the business, maintaining its reputation for quality and trust.

Operating in a small community like Ayr comes with unique challenges and benefits. The limited access to various forms of jewellery and suppliers requires the owners to be proactive, attending trade shows and overseas exhibitions to stay updated with international trends. This dedication ensures that the store offers a diverse range of jewellery, catering to all budgets and tastes.

Sourcing materials ethically is a priority for Spearritt's Jewellers. The owners work with a select group of trusted representatives who visit the store, allowing them to maintain quality and trust. The involvement of the entire staff in presenting these pieces to the public highlights the collaborative spirit within the business.

Creating custom jewellery is a personalised process at Spearritt's Jewellers. Whether redesigning old pieces or building new designs from scratch, the process involves close collaboration with a jeweller based down south. This ensures that each piece meets the client's specifications and expectations.

Among the popular choices in Ayr, diamonds and pearls stand out. While many admire diamonds, pearls have a special place due to their elegant range and affordability. The store prides itself on offering something for everyone, from silver-plated items to luxurious diamonds and coloured stones.

Staying updated with jewellery trends is crucial for Spearritt's Jewellers. Attending trade fairs in Brisbane and Sydney, working with manufacturers, and staying informed through magazines and reputable sources ensure they offer the latest designs while maintaining their unique style.

A memorable story from the store involves a customer who turned a diamond engagement piece into a memory ring after her husband passed away. This story reflects the emotional connections and memories that jewellery can hold.

Looking ahead, Spearritt's Jewellers aims to continue providing top-notch service, staying abreast of trends like pink and lab-grown diamonds, and serving the community with dedication and passion. After 30 years in the industry, the owners are committed to maintaining their high standards and supporting their loyal customers in Ayr.

Michelle Nicholls and Patricia Nuttall. Photo credit: Miah Lampard

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