The young blue heeler from Brisbane who has taken the world by storm is now the face of the state as the latest major tourism marketing campaign from Tourism and Events Queensland (TEQ) kicked off earlier this month.
Building on the global phenomenon of children’s television show Bluey, Queensland will be pitched as ‘Bluey’s world, for real life’, encouraging visitors from around the world to come and live the Bluey lifestyle in Queensland.
Tourism industry representatives gathered at locations right around the state on Monday, June 3, playing a mega game of Keepy Uppy, inspired by one of Bluey’s favourite games where a balloon must be kept in the air as long as possible.
The game was played right throughout north Queensland including the Burdekin, Magnetic Island, Charters Towers, Hinchinbrook, Billabong Sanctuary, Hidden Valley Cabins, Townsville City and Queensland Country Bank Stadium thanks to the involvement of Townsville Enterprise.
Townsville Enterprise Director of Visitor Economy and Marketing Lisa Woolfe emphasised the importance of this campaign
“Townsville Enterprise is proud to be partnering with Tourism and Events Queensland to see the Townsville North Queensland region included in this major global tourism campaign,” said Ms Woolfe.
“In our region, we have so much on offer for families to explore, from the Great Barrier Reef to the rainforest our islands and of course the outback.
“Bluey has become a global sensation so leveraging the world’s love for the Heeler family is an exciting way to put Queensland and Townsville North Queensland at the top of the holiday list for families across the globe.”
The event joined others around the state to form a mega game, while the Australian Book of Records declared a world record was set across multiple locations.
Keepy Uppy, a game made popular by children’s television show Bluey, was played right across north Queensland earlier this month as part of Tourism and Events Queensland’s latest major tourism marketing campaign. Photos supplied: Townsville Enterprise
Publishers Indemnity. Any individual or entity that places advertising, supplies copy material, or submits editorial content to Core Life Publishing agrees and undertakes to ensure that all such material:- Does not infringe upon any copyright, trademark, or other intellectual property rights;- Is free from any content that could be considered defamatory, libelous, or slanderous;- Does not infringe upon any rights related to privacy or breach of confidence;- Contains no obscene, indecent, or otherwise unlawful material;- Complies fully with the Trade Practices Act and all other applicable laws, regulations, or statutes.Furthermore, by submitting or placing such material, these individuals or entities agree to indemnify and hold harmless the publisher, Core Publishing and Events Pty Ltd, and/or its agents from and against any and all investigations, claims, demands, liabilities, damages, costs, or judgments arising out of or in connection with the material provided. All material is believed to be accurate at the time of printing and remains the copyright of Core Publishing and Events Pty Ltd.
© 2023 Burdekin Life Pty Ltd.
